Write more annuity business.
Backed by specialists who've done it.
Midwest Values Producers is an independent marketing organization for indexed and fixed annuities. The agent who partners with MVP gets top-rated carriers, fast case design, and a support team that picks up the phone — so producers can spend more time in front of clients.
- A real person picks up — days, nights, and weekends
- Fast case design and contracting help whenever you need it
- Carrier questions answered around the clock
Producers reach our team 24 hours a day, 7 days a week — so you're never waiting on a callback to move a case forward.
One contracting relationship opens the door to a broad shelf of competitive indexed and fixed annuity products.
Submit a client scenario and get illustrations, product comparisons, and a recommendation back fast.
No captivity, no quotas, no proprietary products. Your clients and your renewals stay yours.
A producer-first annuity partner
Midwest Values Producers is an independent marketing organization built around one job: making annuity producers more productive. The team has spent decades in the field — writing business, designing cases, and cultivating carrier relationships — so the agent who partners with MVP never has to navigate the annuity landscape alone.
From contracting and product selection to case design, suitability, and marketing, MVP handles the back office. That lets producers focus on what actually grows a practice: sitting across the table from clients and closing business with confidence.
MVP at a glance
- Organization
- Independent annuity IMO
- Who we serve
- Producers & agencies
- Product focus
- Fixed & indexed annuities
- Your book
- Stays 100% yours
Why producers choose MVP
Expertise that sharpens every recommendation, and service that makes every case easier to write.
Deep Annuity Expertise
This is all the team does. Producers get specialists who know cap rates, participation rates, riders, and crediting strategies cold — and can translate them into clear client recommendations.
Service That Answers
A real person picks up the phone. Case questions, application status, paperwork snags — the producer gets a fast, knowledgeable answer instead of a ticket number and a wait.
A Broad Carrier Shelf
Access dozens of A-rated carriers through one relationship, so producers can match each client to the right product instead of forcing every case into a single contract.
Competitive Compensation
Strong street-level commissions, production bonuses, and prompt, accurate payment. MVP works to make every contract a producer holds as competitive as it can be.
Fast, Clean Case Design
Send a scenario and get back side-by-side illustrations and a recommendation — usually within a day — so producers walk into appointments fully prepared.
True Independence
No captivity, no quotas, no pressure to push a house product. Producers keep ownership of their clients and renewals and stay in control of their business.
How partnering with MVP works
From first conversation to paid commission, the path is simple — and the agent is supported at every step.
-
1
Connect & get contracted
Start with a quick conversation about your goals. Electronic contracting with MVP's carriers is fast, and most producers are appointed and ready to write in a matter of days.
-
2
Get matched to the right products
Tap into a shelf of A-rated carriers and the indexed and fixed annuity products that fit your clients — with a specialist on hand to help you compare cap rates, riders, and crediting strategies.
-
3
Design the case together
Submit a client scenario and the MVP case-design team returns illustrations, side-by-side product comparisons, and a clear recommendation — typically within 24 hours.
-
4
Submit with full support
The team helps with applications, suitability, and paperwork so business gets issued cleanly the first time, with fewer not-in-good-order delays standing between you and a placed case.
-
5
Get paid and grow
Competitive commissions are paid promptly and accurately. From there, ongoing marketing, training, and lead strategies help producers steadily scale their production.
Everything MVP handles for its producers
The day-to-day support that turns a contracted agent into a high-performing annuity producer.
Case Design & Illustrations
Custom illustrations and product comparisons built around each client's goals — delivered fast, so you walk into every appointment prepared.
Product & Carrier Selection
Guidance on which carrier and crediting strategy best fits a given client, drawn from a broad shelf of A-rated annuity products.
Contracting & Onboarding
Streamlined electronic contracting and appointment with MVP's carriers, plus help keeping licenses and appointments in good standing.
Sales & Marketing Support
Lead strategies, client-facing materials, and proven presentation approaches that help producers open more cases and close more business.
Suitability & Paperwork
Hands-on help with applications, suitability review, and submission so cases go in clean and get issued without avoidable delays.
Training & Mentorship
Product training, sales coaching, and ongoing education that sharpen a producer's craft and keep them current as products evolve.
Who MVP partners with
Whether an agent is new to annuities or already a top producer, MVP meets them where they are.
New to Annuities
Get StartedLife and health agents ready to add annuities to their practice. MVP provides the training, products, and hand-holding to write a first case with confidence.
- Product and sales-process training
- Guided first cases
- Simple contracting to get appointed
- A specialist on call for questions
Experienced Producers
Scale UpSeasoned annuity writers who want a better shelf, sharper case design, and service that keeps pace. MVP helps you place more business and protect your margins.
- Competitive, top-tier compensation
- Fast case design and comparisons
- Broad A-rated carrier access
- You keep your clients and renewals
Agencies & Downlines
Build a TeamAgency principals and IMO leaders building a downline. MVP supports your producers with infrastructure, overrides, and back-office support so you can grow.
- Override and hierarchy support
- Back-office and case-design capacity
- Recruiting and onboarding help
- Reporting and production tracking
The right fit for serious producers
MVP partners best with licensed agents who want to grow their annuity business and value real expertise and responsive service over being just another number in a giant hierarchy.
The agent who thrives with MVP wants a partner invested in their success — quick answers, clean cases, and a team that treats their book like it matters. If that sounds like the way you want to work, MVP is built for you.
A Great Fit
- Licensed producers writing or ready to write annuities
- Agents who want responsive, expert case support
- Producers who value independence and keeping their book
- Agencies and downlines looking to grow production
- Anyone tired of slow service and thin support
Maybe Not a Fit
- Not yet licensed to sell annuity products
- Looking for a captive arrangement with house products
- Want to outsource client relationships entirely
- Not interested in growing an annuity practice
Producer questions, answered
Straight answers to what agents ask before partnering with MVP.
How do I get contracted with MVP?
It starts with a short conversation about your goals and the carriers you want access to. From there, MVP sends electronic contracting paperwork, and most producers are appointed and ready to write within a few days. Use the form below to begin.
What carriers and products can I offer?
Through a single relationship with MVP, producers gain access to a broad shelf of A-rated carriers and their fixed and indexed annuity products. That breadth lets you match each client to the most competitive product rather than forcing every case into one contract.
How are commissions paid, and do I keep my renewals?
MVP works to secure strong, street-level compensation and pays commissions promptly and accurately. Producers remain fully independent — you own your clients and your renewals, and your book stays yours if your relationship with MVP ever changes.
Is there a cost or production requirement to join?
There is no charge to contract with MVP and no rigid quota to maintain your appointments. The relationship is built on supporting producers and growing business together, not on captivity or minimums.
What kind of case and marketing support do I get?
Producers get custom case design and illustrations (typically within 24 hours), product and carrier guidance, suitability and paperwork help, plus marketing materials, lead strategies, and sales coaching to help open and close more cases.
Do you work with new producers or only experienced ones?
Both. MVP supports life and health agents adding annuities for the first time with training and guided first cases, and it gives seasoned annuity producers a better shelf, faster service, and competitive compensation to scale up.
I run an agency — can MVP support my downline?
Yes. MVP supports agency principals and IMO leaders with override and hierarchy structures, back-office and case-design capacity, recruiting and onboarding help, and production reporting so you can build and grow a team.
Get contracted with MVP
Ready to write more annuity business with a partner in your corner? Share a few details and a member of the MVP team will reach out to discuss contracting, carriers, and how MVP can support your practice — no obligation.